The hashtag #labellezzaècontagiosa hopes to put a more positive spotlight back on Italy and its treasures.

Roman hoteliers, who write that Rome's 25 million annual tourists is only a quarter of the number that go to London, are less concerned about how tourists are affecting the city than how the city is affecting tourists.

The Vatican Museums welcome up to 25,000 visitors per day. Is it time for them to limit the crowds?