Archive | Tuscany

The Best Ever In-Depth Video of Siena’s Palio

Inspiration always seems to find me when I’m not looking and that is exactly what happened as I settled in to watch a few minutes of television last night. Lucky for me, I clicked over to Kenny Mayne’s Wider World of Sports, a show on ESPN that puts sports into a cultural context.

One of the segments was on the Palio, the famous, twice-yearly horse race in Siena. Mayne gained insider access to the Leocorno (Unicorn) contrada to cover the race from mane (ahem) to tail. We learn about Leocorno’s rivalry with the Civetta (Owl) contrada, the pre-race ritual of having the horse blessed in the district church, and the strategies and intrigue that go into competing in one of Italy’s oldest sports traditions. Both the footage and the commentary in this segment were compelling, so I wanted to share the video with you.

Fantastic stuff, Mr. Mayne. Mille grazie!

Tuscany First Italian Region to Check In with Foursquare

Tuscany Tourism Checks In With FourSquare

Tuscany Tourism Checks In With FourSquare

If you follow this site or my personal website MissAdventures.com, you know that I am gaga for gadgets, social media, and the latest technology. So, I was delighted when Visit Tuscany, the tourism board of the famous Italian region, contacted me to get the word out about its partnership with FourSquare, the social media check-in application. I see this as a great opportunity for such a solid, well-known travel brand like Tuscany to embrace the future of travel marketing. (Just think – you could be the Mayor of the Uffizi Gallery!) But instead of listening to my opinion on the matter, let’s take a look at the announcement by Visit Tuscany on its new venture. Below is the press release in its entirety.

Visit Tuscany opens Foursquare branded page

Visit Tuscany is the first Italian tourism board to have a branded presence on Foursquare on which members of the region’s social media team provide tips to help travelers discover the best of Tuscany’s places, food, and art.

Foursquare is a location-based service and game that allows individual users to “check in” to places via a mobile application and receive tips – and sometimes special offers – for that location. Foursquare offers select institutions (from the History Channel to the New York Times) a customized branded page that users can “follow” to get tips and sometimes win badges.

The potential of branded pages for tourism was recognized early on by Explore Chicago, the first DMO (Destination Marketing Organization) to partner with Foursquare back in February 2010. They were followed by Visit PA in May of the same year; the first in Europe was Welcome to Yorkshire (September 1 2010).

Visit Tuscany launched its Foursquare page on October 1 2010, making it the first DMO in Italy to have one, and one of the first 10 in the world. Says Michela Simoncini, one of the channel’s administrators and a member of the social media team:

“We are constantly looking for new ways to interact with our visitors. Foursquare is pretty new in Italy but we’re all “tech geeks” here in the office and we see a lot of potential in the app. We hope that the tips we’re adding on Foursquare can help steer tourists towards the artistic and gastronomic excellencies of our region.”

Foursquare has a captive audience with the growing worldwide market of smartphone users – 29.7% in the USA and 28% in Italy according to recent Nielsen data; 4.5 million of these are already on Foursquare, and the Visit Tuscany team expects to see numbers in Italy (where it is still very much a niche market) grow quickly.

As of December 2010, Visit Tuscany has 1600 followers on its branded page and people have “done” 300 of the tips, from sampling street food in Florence to looking at Renaissance frescoes in Arezzo.

In fact, when it comes to tourism, the Region of Tuscany is full of firsts. Florence, in Tuscany, was recently voted by Tripadvisor as the number one culture and sightseeing destination in the world. Wanting to help travelers discover all that the region has to offer, in 2009 Tuscany was the first DMO in Italy to form a full-time “social media team” with official facebook fan page, vertical blogs, an iphone app and much more in its network. So being “first” also on Foursquare was a logical step within a larger digital strategy.

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Photo © FourSquare

Romantic Hotels in Tuscany

Tuscany is, without doubt, one of the foremost locations in the world for your honeymoon. Whether you wish to visit the tiny, romantic, hilltop villages or simply watch the olive groves and cypress trees gently sway in the wind, Tuscany offers some of the most romantic hotels that you are likely to come across and allows you the opportunity to enjoy a perfect honeymoon. Here are a few romantic hotels in Tuscany available for booking from Escapio.com by guest blogger Holly Maguire.

Monsignore della Casa Country Resort Tuscany Hotel
Monsignore della Casa Country Resort
, situated in Borgo San Lorenzo, is a four-star country house hotel with breathtaking views of the Mugello. Within 5 km of the resort are a variety of bars/pubs, discotheques, restaurants, cinemas, and shopping opportunities. The extensive grounds of the hotel offer fabulous gardens, a pool and spa area inviting to relaxation. This is ideal for couples happy to spend their honeymoon without lifting a limb, as every necessity and modest luxury is available on the hotel grounds. The hotel was named after Giovanni Della Casa, best known as the official secretary of Pope Paul IV. (Melanie: nothing says romance like the Pope’s personal secretary!)

UNA Palazzo Mannaioni Tuscany Hotel
UNA Palazzo Mannaioni
, located in Montaione, is an enchanting castle hotel with a distinct historic character encompassing 400 years of romance and history. Montaione has forged a reputation as one of the most spellbinding areas of Tuscany. It is also home to the much celebrated Montaione Castle. The original building was constructed in the year 1500, and over the years the hotel has undergone many renovations, most recently in 2006. The local area sings with vineyards, olive groves, oak and lemon trees – perfect for hand-in-hand strolls, or even one of Tuscany’s many bicycle tours. You can also take advantage of the many in-house facilities that this sublime hotel has to offer. The De’ Mannaioni restaurant in the old mill will cater to candelit dinners after days sunbathing and sipping exotic cocktails by the outdoor pool.

San Biagio Relais Tuscany Hotel
San Biagio Relais
is an old patrician mansion which was converted into an intimate 41 room hotel in 2006. Situated in Orbetello, the hotel’s muted modern décor inside historic walls guarantees a unique experience, and this may well be the perfect place for star-crossed lovers to retreat. Take in the spectacular views of the Monte Argentario mountains from the stylish rooms and savor breakfast and outstanding cuisine in the Ristorante Wine Bar. Rooms offer large comfortable bed, stylish furniture, and wonderfully crafted historic arched ceilings. While romantic couples will find everything they need in the hotel, they can also enjoy the Orbetello peninsula, which has a lively nightlife district full of bars and restaurants.

Mediterranea Hotel Tuscany
Mediterranea Luxury House
is a small bed and breakfast offering four star luxury in a beautiful, romantic setting in Quercianella. Quercianella, known for its macchia – the evergreen Mediterranean vegetation enveloping the landscape – is a nature lover’s paradise and is just a stone’s throw from the sea. Mediterranea Luxury House is a private retreat which affords stunning views and personal service. This exquisite bed and breakfast serves up local hams, cheeses and home-grown tomatoes as part of the renowned morning fare. Owners Roberto and Vania will ensure your stay at this white villa is a memorable one, and can help you with recommendations for nearby activities including mountain climbing, sailing, surfing, and fishing.

Villa Campestri Hotel Tuscany
Villa Campestri
,  a 13th century country home, is set in the awe-inspiring natural surroundings of the village of Campestri, not far from the magic of Florence. Villa Campestri pampers honeymooners with homegrown fruits, vegetables, and finely tuned cuisine; enjoy regional specialties and vegetarian options accompanied by a glass or two of the local Oleoteca wine. From the outdoor pool, couples can enjoy views of vineyards, olive trees, forests, and meadows stretching out to the horizon. In addition to the attractions of Florence, the Medici fortress at San Piero a Sieve is a great day trip from here. This beautiful hotel offers high-flyers a helipad should they wish to arrive in style and horse-drawn coach rides are an opportunity to lap up romance and style with a timeless touch.

Contributed by Holly at Escapio.com. These are just a selection of the luxury, design and boutique Tuscany hotels available for booking. All photos courtesy of Escapio.

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